Terms & Conditions
Google Autocomplete (Search Box Optimization) & AI Search Visibility Services
Effective Date: June 22, 2026
Vancouver, British Columbia, Canada
1. Introduction & Acceptance
These Terms & Conditions ("Terms") govern the use of Google Autocomplete / Search Box Optimization ("SBO") services, AI search visibility services, and any related services (collectively, the "Services") provided by Keyword ROI ("Keyword ROI," "we," "us," or "our"), a digital marketing agency based in Vancouver, British Columbia, Canada, to law firms and other business clients ("Client," "you," or "your").
By engaging Keyword ROI, submitting a deposit, approving an audit or proposal, or otherwise instructing us to begin work, you agree to be bound by these Terms. If you do not agree, please do not engage our Services.
2. Description of Services
Keyword ROI provides Search Box Optimization services designed to influence Google's autocomplete/predictive search suggestions in association with the Client's brand name or specified search terms, along with related AI search visibility services intended to improve how a Client's firm is represented across AI-driven search and answer engines.
Keyword ROI makes commercially reasonable efforts to achieve visibility outcomes but does not control Google's algorithms, autocomplete systems, or any third-party AI search platform. As such, Keyword ROI cannot guarantee specific autocomplete suggestions, rankings, keyword placements, timelines, or outcomes, as these are ultimately determined by third-party systems outside our control.
3. Pricing & Billing (Pay-Per-Visit Model)
Unless otherwise agreed in writing, Services are billed on a pay-per-visit basis at a rate of $30 CAD per qualifying visit generated per keyword, as further described in the Client's proposal or order confirmation.
- No upfront setup fees, minimum spend commitments, or long-term contracts are required to begin Services.
- No retainers apply; billing is tied to delivered, qualifying visits rather than time-based or flat-rate fees.
- Invoices are issued on the billing cycle agreed with the Client (e.g., weekly or monthly) and are due upon receipt unless otherwise specified.
- Keyword ROI reserves the right to define and apply reasonable criteria for what constitutes a "qualifying visit" (e.g., excluding bot traffic, duplicate sessions, or non-human activity) for billing purposes.
Pricing is subject to change with advance written notice. Any changes will apply prospectively and will not affect visits already billed.
4. No Long-Term Contracts
Keyword ROI does not require Clients to sign long-term service agreements or retainer contracts. Services continue on an ongoing, visit-based billing arrangement until either party terminates as described in Section 9 below.
5. Exclusivity of Results
Where an exclusive results page or exclusivity arrangement is included as part of the Client's package, Keyword ROI will not display, promote, or provide autocomplete/SBO visibility for a directly competing law firm within the same practice area and reasonably defined geographic market for the duration that exclusivity fees are current, subject to the specific terms confirmed in the Client's proposal.
6. Compliance with Google's Terms of Service
Keyword ROI is designed to operate its Services in a manner consistent with Google's applicable Terms of Service and webmaster guidelines as they exist from time to time. Keyword ROI does not knowingly engage in practices intended to manipulate search results through prohibited automated or fraudulent means.
Because third-party platforms may update their policies or algorithms at any time, Keyword ROI cannot guarantee that any given tactic will remain effective or compliant indefinitely, and will make reasonable efforts to adjust its approach in response to such changes.
7. Client Responsibilities
- Provide accurate business information, including firm name, target keywords, practice areas, and geographic markets.
- Provide timely feedback, approvals, and access to any accounts or platforms reasonably required to deliver the Services.
- Ensure that any content, claims, or representations the Client asks Keyword ROI to promote comply with applicable law, including advertising and legal-marketing rules applicable to the Client's jurisdiction and governing bodies (e.g., law society advertising rules).
8. Intellectual Property
Keyword ROI retains ownership of its proprietary methodologies, tools, reporting formats, and internal processes used to deliver the Services. Client-specific reports, audits, and deliverables prepared for a Client may be used by that Client for its own internal business purposes.
9. Term & Termination
Given the absence of long-term contracts, either party may terminate Services at any time by providing written notice (email is sufficient). Upon termination:
- Keyword ROI will cease active SBO/AI visibility work within a reasonable period following notice.
- The Client remains responsible for payment of all qualifying visits delivered up to the effective date of termination.
- No termination or setup fees apply solely as a result of ending Services, consistent with our no-contract model.
10. Disclaimers & Limitation of Liability
The Services are provided on an "as is" and "as available" basis. Keyword ROI does not guarantee any specific volume of visits, autocomplete placements, search rankings, lead volume, case intake, or revenue outcomes. Marketing and search visibility results are inherently variable and influenced by many factors outside Keyword ROI's control.
To the maximum extent permitted by law, Keyword ROI's total liability arising out of or relating to the Services shall not exceed the total fees paid by the Client to Keyword ROI in the three (3) months preceding the event giving rise to the claim. Keyword ROI shall not be liable for indirect, incidental, special, or consequential damages, including lost profits or lost business opportunities.
11. Confidentiality
Each party agrees to keep confidential any non-public business, technical, or strategic information disclosed by the other party in connection with the Services, and to use such information solely for purposes of performing under these Terms.
12. Governing Law
These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict-of-law principles. Any disputes shall be subject to the exclusive jurisdiction of the courts located in Vancouver, British Columbia.
13. Changes to These Terms
Keyword ROI may update these Terms from time to time. Material changes will be communicated to active Clients by email or by posting an updated version at keywordroi.com. Continued use of the Services after such changes constitutes acceptance of the updated Terms.
14. Contact
Questions about these Terms can be directed to:
- Keyword ROI — Vancouver, British Columbia, Canada
- Email: support@keywordroi.com
- Website: keywordroi.com