Privacy Policy

How Keyword ROI Collects, Uses, and Protects Information

Effective Date: June 22, 2026
Vancouver, British Columbia, Canada

1. Overview

This Privacy Policy explains how Keyword ROI ("Keyword ROI," "we," "us," or "our") collects, uses, discloses, and safeguards information in connection with our website (keywordroi.com), our Google Autocomplete/Search Box Optimization (SBO) services, our AI search visibility services, and related business development and marketing activities.

This Policy applies to information collected from Clients, prospective clients, website visitors, and individuals we contact as part of our outreach and business development activities. Keyword ROI is designed to handle personal information in a manner consistent with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, British Columbia's Personal Information Protection Act (PIPA).

2. Information We Collect

2.1 Information Clients & Prospects Provide Directly

Business contact details (name, title, firm name, email address, phone number, mailing address).
Firm information relevant to Services, such as practice areas, target keywords, geographic markets, and marketing goals.
Billing and payment information necessary to process invoices.
Communications sent to us via email, phone, contact forms, or scheduling tools.

2.2 Information Collected Automatically

Website usage data such as pages visited, referral source, browser/device type, and approximate location, typically collected via cookies or similar analytics technologies.
Aggregated or de-identified visit and traffic data used to measure the performance of SBO campaigns for billing and reporting purposes.

2.3 Information From Public or Third-Party Sources

Publicly available business information (e.g., law firm websites, directories, professional listings) used to identify and evaluate prospective clients for outreach purposes.
Information from referral partners (e.g., PR firms, legal intake providers, answering services) who refer a prospective client to Keyword ROI.

3. How We Use Information

To deliver, operate, and bill for SBO and AI search visibility Services.
To prepare audits, proposals, reports, and performance summaries for Clients and prospective clients.
To communicate with Clients and prospects, including outreach, scheduling, and account management.
To improve our website, Services, and internal methodologies.
To comply with legal, accounting, and regulatory obligations.

Keyword ROI does not sell personal information to third parties.

4. Cold Outreach & Business Development

As part of our business development activities, Keyword ROI may contact law firms and other prospective clients using publicly available or professionally sourced business contact information. Recipients may opt out of further outreach communications at any time by replying to any email with an unsubscribe request or by contacting us directly using the details in Section 9.

5. Referral Partners

Where a referral partner (such as a PR firm, legal intake/CRM provider, or answering service) refers a prospective client to Keyword ROI, limited business contact information may be shared between Keyword ROI and the referral partner solely for the purpose of facilitating that referral and any associated referral compensation arrangement.

6. Cookies & Analytics

Our website may use cookies and similar technologies to understand site usage and improve user experience. Most browsers allow you to control or disable cookies through their settings; disabling cookies may affect certain website functionality.

7. Data Sharing & Disclosure

Keyword ROI may share information with:

Service providers who support our operations (e.g., hosting, analytics, billing, CRM, and communication platforms), under obligations to protect such information.
Referral partners, as described in Section 5, limited to what is necessary to facilitate the referral.
Legal or regulatory authorities where required by law, or to protect the rights, property, or safety of Keyword ROI, our Clients, or others.
A successor entity in the event of a merger, acquisition, or sale of business assets, subject to equivalent privacy protections.

8. Data Retention & Security

Keyword ROI retains business and Client information for as long as reasonably necessary to provide the Services, maintain business records, and comply with legal and accounting obligations. We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, or misuse; however, no method of storage or transmission is completely secure, and we cannot guarantee absolute security.

9. Your Choices & Rights

Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information held by Keyword ROI, or to withdraw consent for certain uses (such as marketing outreach). To make such a request, contact us at:

Email: support@keywordroi.com
Keyword ROI — Vancouver, British Columbia, Canada

We will respond to reasonable requests within a reasonable timeframe as required by applicable law.

10. Children's Privacy

Our Services are directed at businesses and professionals, not individuals under the age of 18. Keyword ROI does not knowingly collect personal information from children.

11. International Users

Keyword ROI is based in Vancouver, British Columbia, Canada, and primarily serves clients in Canada. If you contact us or engage our Services from outside Canada, your information may be processed and stored in Canada or other jurisdictions where our service providers operate.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be posted at keywordroi.com with an updated effective date.

13. Contact Us

Questions or requests regarding this Privacy Policy can be directed to:

Keyword ROI — Vancouver, British Columbia, Canada
Email: support@keywordroi.com
Website: keywordroi.com