We Only Win When You Win
Keyword ROI is a performance-based legal marketing service built exclusively for law firms to increase search visibility and AI search optimization. No retainers. No contracts. No risk.
Get in TouchWho We Are
Keyword ROI is a legal marketing company with one focus: connecting law firms with the people who need them most. We specialize in high-intent legal marketing — delivering real, qualified prospects directly to your website at the exact moment they're searching for legal help.
We built Keyword ROI around a simple but radical idea: law firms should never have to pay for marketing that doesn't work. That's why we operate on a pay-per-visitor model — you pay nothing until a prospect actually lands on your site.
What We Do
We run targeted paid search campaigns built exclusively for law firms. Every campaign is engineered around the keywords your ideal clients are already using — high-intent search terms that signal a genuine, immediate legal need. We handle everything: keyword research, ad strategy, bid management, and traffic delivery. You focus on your clients. We focus on finding them.
Our approach filters out the noise — bots, irrelevant clicks, and low-intent browsers — so the visitors we send you are the ones most likely to pick up the phone.
Why We're Different
Pay Per Visitor
You pay nothing until a real prospect lands on your site. No upfront costs, no wasted spend.
No Contracts
Start or stop at any time. We rely on performance to keep our clients — not lock-in agreements.
Full Transparency
Clear, honest reporting on every visit. You always know exactly where your traffic is coming from.
Who We Serve
We work with law firms of all sizes — solo practitioners, boutique firms, and multi-location practices. While we specialize in personal injury law firm marketing, we also serve practice areas including family law, criminal defense, immigration, estate planning, and more. Whether you're in a competitive metro market or a regional market, we tailor every campaign to your specific area of law and geography.
Meet Our Team
Sandie Kragt
Founder & President
At Keyword ROI, Sandie believes that law firms who genuinely care about helping people deserve to be found.
For as long as she can remember, she's been passionate about helping caring professionals get the visibility they deserve. That's one of the reasons she is so excited about Keyword ROI. Helping a law firm that truly cares about its clients get discovered by someone searching for help at exactly the right moment, is work that feels incredibly meaningful to her.
Sandie understands that the firms doing exceptional work aren't always the firms that get seen the most. That's why she and her team are committed to helping their clients stand out at the exact moment potential clients are looking for answers.
For Sandie, this work is about more than visibility, rankings, or clicks. It's about helping people find the right support when they need it most. Every time a person searching for help is connected with a law firm that can truly make a difference in their life, she sees it as a meaningful opportunity to serve both sides of that connection.
Helping create those moments is what makes this work so rewarding.
Mar Lerma
Client Success and Operations Manager
Mar plays a key role in ensuring our clients have a seamless experience with Keyword ROI. From overseeing client onboarding and managing our CRM systems to supporting website implementation, marketing initiatives, and ongoing client communication, he helps ensure every project runs smoothly from start to finish. His attention to detail and commitment to client success help our clients get the most value from their partnership with us.
For Mar, the most rewarding part of his role is helping clients feel supported, confident, and well cared for while our team works to increase their visibility and connect them with more of the people who need their services.
"Get better marketing results for your law firm at a lower cost. Pay nothing until a prospect lands on your site. No contracts, risk-free."
— Keyword ROI
Ready to grow your firm?
Let's talk about how Keyword ROI can deliver high-intent prospects directly to your website.
Get in Touch